How to Build Relationships with New Clients
Try not to over-deliver!
As I mentioned – I’ve definitely been guilty of doing this in the past, and then kicking myself later because it’s just ended up putting me under pressure.
Chances are they would have signed up without the 3 extra bonuses!
You can still provide awesome value – but if you are clear about what’s feasible and then OVER-deliver – well, that’s just so much more powerful!
Re-iterate the scope of works, and be clear about what is not included.
You probably have the scope of works set out in the offer, as well as in a contract (here’s a bonus tip if you don’t!), so that you have a reference point for later discussion.
It doesn’t hurt to specify what is not included, but there’s nothing stopping you from offering that service additionally – perhaps at a reduced fee because they are a VIP client. 🙂 (Hello upsell!)
Don’t leave them hanging until Start Day!
If they’ve been in a funnel, receiving emails for you, you’ve had conversations with them, and they’ve finally decided to sign up – stay in touch with them!
There’s nothing worse than saying yes, paying money out and then hearing nothing until the official start day – especially if you have a wait list.
Check in with them, provide some resources or past blog posts that might be relevant, ask them questions… just try and keep them warm, cozy and loved.
Try not to over-complicate the process
If they have to go ‘here’ to pay, somewhere else to make an appointment, then back to a website for the next step, find a log in…you get the picture. It’s frustrating!
This is where streamlining the digital flow of client onboarding becomes really important – and where you can give them log ins, one link that takes payment and booking, one contract to sign (without having to print, sign, scan, upload and email back).
Want a checklist to get you started? I’ve included a few extra ideas to really WOW your new clients.