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4953 Vine Street
San Diego, CA 92465

Office hours

Workdays at
9:00am – 6:00pm
Call us
(815) 555-5555

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Get in Touch
How many hats are you wearing?
I use the hat analogy because when you wear all the hats, it’s like constant chaos, just keeping your head above water, looking for the quick fix to get something done.
The CEO hat (in my mind) is deliberately different.
It has style and grace. It doesn’t blow off in the wind when things get rough, it’s just strong and steady. Not necessarily pretty but when you (imagine yourself) wear it, it brings a certain shift in mindset.
This shift is no longer about the quick fix – it’s about putting in place structure and support.
The shift is no longer about not having enough time and working like a headless chicken – it’s about looking ahead, making a plan and prioritising your work and your client work.
This shift is about bringing all of the moving pieces together so that they all run smoothly.
This CEO Hat is a piece of my coaching business that allows me to hold your hand through the process of going from Chief Everything Officer, to CEO.
If you’re
👉 working in chaos, feeling so disorganised you can’t find what you need quickly
👉 spending too much time on the admin tasks and not enough time on the revenue generating tasks
👉 running your business with everything in your head
👉 doing it all yourself, and reinventing the wheel every time
👉 struggling to work out where to start
👉 fire fighting all the time and not getting ahead
then let’s chat.
One of the joys of systems (and as you get to know me, you’ll see that there are many!) is that they take the hard work and time-sucking tasks away, and enable you to
💛 be more visible and connected online,
💛 have more quality time with your family
💛 more space for self care, so that you bring your best to biz and life
If you’re trying to scale and grow, but have total chaos in your files & folders, you’re making it harder for yourself.
If you’re copying and pasting links and scheduling blog posts in 5 different places each week, you’re making it harder for yourself.
If you’re answering questions and enquiries from a variety of different social media platforms, and trying to remember who to follow up, you’re making it harder for yourself.
If you’re completing a repetitive process regularly, but doing it slightly different every time, you’re making it harder for yourself.
Systems make business (and life) easier.
You’ve got this – one step at a time, and the first step is getting some clarity on where to start.
Your Next Steps
Decide which hat you want to wear that will help you grow effectively.
If you want some support to help fast track this process, book a clarity call with me to discuss which hat looks best on you!


aerlie small business coach
Aerlie Wildy is a business designer. business coach and mother based in the Adelaide Hills. I specialise in designing and systemising business for growth. You can connect with me on Facebook, join my Chief Executive Entrepreneurs Facebook Group, check out my Youtube Channel or Pin with me on Pinterest.